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Branding

The power of a color palette for your brand

Reasons why a brand color palette is important Any brand or business needs a color palette. Color not only brightens the outlook on things but it also dulls them. A color palette is a combination of colors that identify your

Branding

What is a brand? Brand Identity and Elements of a brand.

Let’s get it rolling from the definition of a “brand” a word liberally used these days.  Seth Godin, an American author, and former dot com business executive makes the greatest points in his definition of the brand “A brand is

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