Most brand owners love to live by the book especially when it comes to brand matters. But what happens when your brand remains struggling even when you live by that book? Well, that’s your cue, as a brand owner, to
Reasons why a brand color palette is important Any brand or business needs a color palette. Color not only brightens the outlook on things but it also dulls them. A color palette is a combination of colors that identify your
What makes a great hit song? Budding musicians and legends in the industry often wonder about this question. I shall try to answer it in a listener’s point of view, of course! So, below are a few things, that when
Research shows that people watch lyrics videos more than official videos. This is the major reason why you, as an artist should invest more in a creative and alluring lyrics video. Gone are the days when we had to listen
Let’s get it rolling from the definition of a “brand” a word liberally used these days. Seth Godin, an American author, and former dot com business executive makes the greatest points in his definition of the brand “A brand is
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