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How small brands can be good corporate citizens

Corporate governance, according to the Organization for Economic Cooperation and Development (OECD) can be defined as a system by which corporate businesses are controlled. Corporate citizenship, which is a facet of corporate governance encompasses corporate social responsibility. Corporate governance is


How to raise awareness for your brand

Four proven ways on how to raise awareness for your brand. Is your brand tanked? Or does it seem like it’s lost touch with its target audience? Well, it might be time for you to consider raising your brand’s awareness.

Website Design

Why Your Website Needs a Term & Privacy Policy

A “Term & Privacy Policy” is a critical component of any company’s website, as it outlines and states all the terms of use and privacy practices for the site. Having a clear and concise policy in place can benefit a


The branding principles every business should go by

The importance of branding can’t be stressed enough. Knowing the dos and don’ts of branding, on the other hand, helps every brand owner to save a lot of time and money. The Dos of branding include; Simplicity. Less is more.


The power of a color palette for your brand

Reasons why a brand color palette is important Any brand or business needs a color palette. Color not only brightens the outlook on things but it also dulls them. A color palette is a combination of colors that identify your

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