Recently, one of our clients reached out asking for a change of their brand label design for all their products. Having noticed that their labels were starting to look similar to other products on the market, they wanted to create something that would help their products stand out.
We understand why the client was concerned. In today’s crowded markets, it’s more important than ever for businesses to have a unique and memorable brand identity that makes it unique from its competitors. This is the power of a well-designed product label, a tool for creating a brand identity.
And so, we started by working with the client to understand their brand and their target audience. What were their unique selling points? What do their customers look for in a product? Once we had a good understanding of their needs, we began to brainstorm ideas for a new label design.
We wanted to create something that was visually appealing, brief, and effective in communicating the benefits of the products. We also wanted to make sure that the label was consistent with the rest of the brand’s identity.
After several rounds of brainstorming and revisions, we came up with a new label design that we were both happy with. The new label was eye-catching and used bright colors and bold graphics to grab attention. It also highlighted the key benefits of the products in a clear and concise way.
According to the client, the new label design has been positively received by most of their customers. Of course, not everyone is happy with the change, but overall, the new design has been a success. The new label design has helped the products significantly stand out from the competition and attract more customers.
If you’re a business owner or product manager facing a similar challenge, here are some tips to consider;
- Use eye-catching colors and graphics; use clear and concise language. Consumers should be able to easily understand what your product is, what it does, and how to use it. Avoid using jargon or technical terms that they may not understand.
- Highlight the benefits of your product; what makes your product different from the competition? What problems does it solve? Make sure to highlight these benefits in your product labeling.
- Use your brand identity consistently. Your product label should be consistent with the rest of your branding, such as your logo, colors, and typography. This will help consumers to recognize your brand and remember it.
- Be creative and innovative. Don’t be afraid to think outside the box when it comes to your product labeling. The more creative and innovative you are, the more likely you are to stand out from the competition.
By applying these suggestions, you can create a product label that sets your product apart from the competition and appeals to a broader audience. Or better still, you can also get in touch with Nymy Media for assistance with your product labeling requirements.
I hope this story has inspired you to create a product label that contributes to the success of your business.
Blog Post by Isaac Odwako (On Behalf of Nymy Media)