As a music artist, you must have heard of an electronic music press kit, EMPK (also called EPK), or even been told to make it. But what’s an EPK? Well, according to Apple Music for Artists, an Electronic Music Press
You’ve probably seen thousands of logos in your lifetime, and if you’ve been following this blog, you’ve read about them, from the familiar swoosh of Nike to the iconic apple of Apple Inc. But have you ever stopped to think
A brand logo is one of the most important elements of a company’s identity. It is the visual representation of the brand and what it stands for, and it can play a significant role in influencing consumer purchase decisions. Taste
Picture yourself walking through a fancy shopping area, surrounded by glamorous stores. These stores are unlike any other shops you’ve seen before. They have an aura of elegance and refinement, and the things they sell, all look premium, with incredible
We live in a world where everyone wants to be different, and when it comes to designers, we tend to push it to the extreme in pursuit of uniqueness, where only a few can understand the design, something that affects
Recently, one of our clients reached out asking for a change of their brand label design for all their products. Having noticed that their labels were starting to look similar to other products on the market, they wanted to create
It’s been said that one of the best ways to grow your freelance business is through your network of contacts. After all, your friends, family, colleagues, and former clients are all potential sources of new business. But the real question
As a freelancer, you know the feeling: you have a lot of work to do, but not enough time to do it all. This can be a frustrating and even overwhelming experience. But it doesn’t have to be this way.
Brand experience is everything a customer feels and experiences with a brand, from the first time they hear about it to the last time they use it. This includes all the touchpoints, both online and offline. Brand experience is essential
In our previous article, we discussed the principles of branding, listing the dos and don’ts of branding. One of the dos of being brand consistency, which is defined as the practice of ensuring that all aspects of your brand, from
A brand name is one of the most important assets a company has. It is the first thing that potential customers will see or hear about your brand, and it will often be the deciding factor in whether or not
Nonprofits are all about making a difference in the world, but they also need to make a difference in the minds of potential donors and volunteers. That’s where visual branding comes in. Visual branding is the use of visual elements,
