In the world of marketing, the quest for brand memorability is akin to the Holy Grail. A study on ResearchGate by G.S. Chauhan and Tanu Shukla found that consumers only recall around 3-4 brands within a specific product category. With so much noise and competition in the marketplace, capturing and retaining that precious sliver of […]
The Rule of Three: Making Your Brand Memorable Read More »
Having a logo design created for your business or personal use is such a pivotal moment. As a graphic design company specializing in logos, we have the privilege of collaborating with clients at the very beginning of their brand journey. A logo is often the cornerstone of your brand identity, and we guide you through
What you need to trademark your logo Read More »
Welcome to Nymy Media! Your trusted partner in creating a unique brand identity through logo design. Whether you are already working with us or just considering it, we understand that you may have questions about the logo files you receive. To help make things easier for you, we have prepared a quick guide that explains
A Quick Guide to Your Logo Files (Your Logo Files Explained) Read More »
The iconic logos of major corporations like British Petroleum ($210 million), BBC ($1.8 million), and Pepsi ($1 million) tell a compelling story. They scream recognition, trust, and even cultural influence. But what’s the real cost of these logos? Are clients just paying for a pretty picture, or is there something more? The truth is that
The Full Spectrum of Branding Identity beyond the logo (Maximizing Your Work Value) Read More »
The Magic of Christmas: A Season of Joy, Connection, and Branding Excellence As the year draws to a close, the festive spirit of Christmas takes center stage, a season that transcends cultural boundaries and unites people in a celebration of faith, family, and the joy of giving. Growing up as an African kid, my Christmas
Branding a Merry Christmas with Excellence Read More »
In today’s competitive business environment, it is essential for businesses to value equality when working with clients. This means treating all clients with respect and fairness, regardless of their background, beliefs, or ideology. Valuing equality is not only a moral imperative, but it is also a strategic necessity. Businesses that embrace equality tend to attract
Business and Social Justice: Valuing Equality in Client Relationships Read More »
As a music artist, you must have heard of an electronic music press kit, EMPK (also called EPK), or even been told to make it. But what’s an EPK? Well, according to Apple Music for Artists, an Electronic Music Press Kit (EPK) is your professional resume and business card that makes it easy for music
Electronic Music Press Kit Essential Checklist 2023 Read More »
A brand logo is one of the most important elements of a company’s identity. It is the visual representation of the brand and what it stands for, and it can play a significant role in influencing consumer purchase decisions. Taste preference, one of the important factors considered in brand logo design can play a great
Incorporating Taste Preference in Brand Logo Design Read More »
Picture yourself walking through a fancy shopping area, surrounded by glamorous stores. These stores are unlike any other shops you’ve seen before. They have an aura of elegance and refinement, and the things they sell, all look premium, with incredible attention to detail, that when you buy something from one of these stores, you’re not
Creating a Sense of Luxury and Exclusivity in Branding Read More »
We live in a world where everyone wants to be different, and when it comes to designers, we tend to push it to the extreme in pursuit of uniqueness, where only a few can understand the design, something that affects the user experience. And yet in most cases, the best way to be unique is
Designing for User Experience with Simplicity in Mind Read More »
Brand experience is everything a customer feels and experiences with a brand, from the first time they hear about it to the last time they use it. This includes all the touchpoints, both online and offline. Brand experience is essential in modern marketing because people want more than just products. They want experiences that are
The Power of Brand Experience Read More »
In our previous article, we discussed the principles of branding, listing the dos and don’ts of branding. One of the dos of being brand consistency, which is defined as the practice of ensuring that all aspects of your brand, from your logo and website to your marketing materials and customer service, are aligned with your
Boosting Customer Retention and Sales with Brand Consistency Read More »
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