Brand experience is everything a customer feels and experiences with a brand, from the first time they hear about it to the last time they use it. This includes all the touchpoints, both online and offline.
Brand experience is essential in modern marketing because people want more than just products. They want experiences that are meaningful and memorable.
A study by PwC found that 73% of people consider experience to be a crucial factor in their purchasing decisions. This shows how important brand experience is.
Brand experience is important because it can create a strong emotional connection with customers. When companies create experiences that align with their brand values, people feel more connected to the brand.
Research from Harvard Business Review shows that customers who feel a strong connection to a brand are more likely to be loyal and to recommend the brand to others.
In today’s competitive market, we can all say brand experience is a key differentiator. A study by Walker found that in the near future, customer experience will become more important than price and product as a brand differentiator.
And brand experience is not just about buying things. It’s also about creating a sense of community and belonging. Companies that create engaging and interactive experiences can build strong relationships with their customers.
Netflix is a good example of a company that has created a strong brand experience through its streaming service. The company offers a wide variety of movies and TV shows. Netflix also offers a variety of features, such as personalized recommendations, offline viewing, and simultaneous streaming, that make it a convenient and enjoyable way to watch movies and TV shows.
Brand experience is an investment that pays off in the long run. Companies that create positive brand experiences are more likely to retain customers and generate revenue.
So, what does this mean for businesses? It means that they need to focus on creating memorable and meaningful brand experiences for their customers. Now that it’s a key to success in today’s competitive marketplace.
What are you waiting for to build brand experiences that will wow your customers and keep them coming back for more?
Blog Post by Odwako Isaac (On behalf of Nymy Media)