Brand experience is everything a customer feels and experiences with a brand, from the first time they hear about it to the last time they use it. This includes all the touchpoints, both online and offline. Brand experience is essential in modern marketing because people want more than just products. They want experiences that are […]
The Power of Brand Experience Read More »
A brand name is one of the most important assets a company has. It is the first thing that potential customers will see or hear about your brand, and it will often be the deciding factor in whether or not they choose to do business with you. That’s why it’s so important to choose a
The Importance of a Memorable and Distinctive Brand Name Read More »
Brand success is closely linked to the various decisions made by brand owners on a day to day basis. And as such, one bad decision can stir in motion a series of negative chain reactions on the brand. This is what we term as “the Domino Effect”. Domino effect also known as the cause-effect theory
How small brands can ensure brand survival by using the domino theory Read More »
Corporate governance, according to the Organization for Economic Cooperation and Development (OECD) can be defined as a system by which corporate businesses are controlled. Corporate citizenship, which is a facet of corporate governance encompasses corporate social responsibility. Corporate governance is not restricted to big corporations only, but it extends to all businesses and especially those
How small brands can be good corporate citizens Read More »
According to www.score.org “the human brain processes visual content 60,000 times faster than texts.” And so, most people prefer pictures to texts. After a long day of reading lots of texts, the last thing someone wants to do is to read another long and tedious marketing text. And so, the best way to put a
Most brand owners love to live by the book especially when it comes to brand matters. But what happens when your brand remains struggling even when you live by that book? Well, that’s your cue, as a brand owner, to rebrand. Rebranding is when a business changes its tagline, vision, mission, name, logo, target audience
Rebranding: A trick that could single-handedly save your brand. Read More »
What makes a great hit song? Budding musicians and legends in the industry often wonder about this question. I shall try to answer it in a listener’s point of view, of course! So, below are a few things, that when taken into consideration, might guarantee you a huge number of listeners and sales. Without further
How to get people to listen to your song(s): An Ardent Listener’s Point of View Read More »
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