A brand name is one of the most important assets a company has. It is the first thing that potential customers will see or hear about your brand, and it will often be the deciding factor in whether or not they choose to do business with you. That’s why it’s so important to choose a […]
The Importance of a Memorable and Distinctive Brand Name Read More »
Nonprofits are all about making a difference in the world, but they also need to make a difference in the minds of potential donors and volunteers. That’s where visual branding comes in. Visual branding is the use of visual elements, such as logos, colors, and typography, to create a recognizable and memorable identity for a
For a Brighter Cause: The Returns on Investing in Visual Branding for Nonprofits Read More »
In 2023, a new trend is taking over the business world: black and white logos. Big companies like Apple, Adidas, Nissan, The Guardian, and Uber are ditching colorful logos for simpler black and white rebrand. Is this a good trend? Well, there are good reasons for this trend. Black and white logos are more versatile,
The Minimalist Revolution – Why Big Brands Are Embracing Black and White Logos Read More »
According to www.score.org “the human brain processes visual content 60,000 times faster than texts.” And so, most people prefer pictures to texts. After a long day of reading lots of texts, the last thing someone wants to do is to read another long and tedious marketing text. And so, the best way to put a
Four proven ways on how to raise awareness for your brand. Is your brand tanked? Or does it seem like it’s lost touch with its target audience? Well, it might be time for you to consider raising your brand’s awareness. Every brand has gone through or anticipated this period and planned ahead of time. So,
How to raise awareness for your brand Read More »
The importance of branding can’t be stressed enough. Knowing the dos and don’ts of branding, on the other hand, helps every brand owner to save a lot of time and money. The Dos of branding include; Simplicity. Less is more. Your logo, tagline and other brand identifiers should be simple and unique. Often times, details
The branding principles every business should go by Read More »
Nymy Media has created and designed the new brand identity for Lujja Services LLC, a new home-care, transportation, and delivery service provider agency in Boston, Massachusetts. Lujja Services LLC was founded by Alexander Luggya who approached Nymy Media CEO Isaac Odwako to imprint the brand image. Odwako’s first task was to create the brand identity
Lujja Services LLC brand identity creation & design process by Nymy Media Read More »
Most brand owners love to live by the book especially when it comes to brand matters. But what happens when your brand remains struggling even when you live by that book? Well, that’s your cue, as a brand owner, to rebrand. Rebranding is when a business changes its tagline, vision, mission, name, logo, target audience
Rebranding: A trick that could single-handedly save your brand. Read More »
Reasons why a brand color palette is important Any brand or business needs a color palette. Color not only brightens the outlook on things but it also dulls them. A color palette is a combination of colors that identify your brand and its personality. That said, as someone who wants to uplift your brand’s image,
The power of a color palette for your brand Read More »
Let’s get it rolling from the definition of a “brand” a word liberally used these days. Seth Godin, an American author, and former dot com business executive makes the greatest points in his definition of the brand “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s
What is a brand? Brand Identity and Elements of a brand. Read More »
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