You’ve probably seen thousands of logos in your lifetime, and if you’ve been following this blog, you’ve read about them, from the familiar swoosh of Nike to the iconic apple of Apple Inc. But have you ever stopped to think about the different types of logos and how they’re used? Your logo is one of …
A brand logo is one of the most important elements of a company’s identity. It is the visual representation of the brand and what it stands for, and it can play a significant role in influencing consumer purchase decisions. Taste preference, one of the important factors considered in brand logo design can play a great …
Incorporating Taste Preference in Brand Logo Design Read More »
Picture yourself walking through a fancy shopping area, surrounded by glamorous stores. These stores are unlike any other shops you’ve seen before. They have an aura of elegance and refinement, and the things they sell, all look premium, with incredible attention to detail, that when you buy something from one of these stores, you’re not …
Creating a Sense of Luxury and Exclusivity in Branding Read More »
We live in a world where everyone wants to be different, and when it comes to designers, we tend to push it to the extreme in pursuit of uniqueness, where only a few can understand the design, something that affects the user experience. And yet in most cases, the best way to be unique is …
Designing for User Experience with Simplicity in Mind Read More »
Recently, one of our clients reached out asking for a change of their brand label design for all their products. Having noticed that their labels were starting to look similar to other products on the market, they wanted to create something that would help their products stand out. We understand why the client was concerned. …
Standing Out in a Competitive Market with Product Labelling Read More »
In our previous article, we discussed the principles of branding, listing the dos and don’ts of branding. One of the dos of being brand consistency, which is defined as the practice of ensuring that all aspects of your brand, from your logo and website to your marketing materials and customer service, are aligned with your …
Boosting Customer Retention and Sales with Brand Consistency Read More »
A brand name is one of the most important assets a company has. It is the first thing that potential customers will see or hear about your brand, and it will often be the deciding factor in whether or not they choose to do business with you. That’s why it’s so important to choose a …
The Importance of a Memorable and Distinctive Brand Name Read More »
Nonprofits are all about making a difference in the world, but they also need to make a difference in the minds of potential donors and volunteers. That’s where visual branding comes in. Visual branding is the use of visual elements, such as logos, colors, and typography, to create a recognizable and memorable identity for a …
For a Brighter Cause: The Returns on Investing in Visual Branding for Nonprofits Read More »
In 2023, a new trend is taking over the business world: black and white logos. Big companies like Apple, Adidas, Nissan, The Guardian, and Uber are ditching colorful logos for simpler black and white rebrand. Is this a good trend? Well, there are good reasons for this trend. Black and white logos are more versatile, …
The Minimalist Revolution – Why Big Brands Are Embracing Black and White Logos Read More »
According to www.score.org “the human brain processes visual content 60,000 times faster than texts.” And so, most people prefer pictures to texts. After a long day of reading lots of texts, the last thing someone wants to do is to read another long and tedious marketing text. And so, the best way to put a …
Four proven ways on how to raise awareness for your brand. Is your brand tanked? Or does it seem like it’s lost touch with its target audience? Well, it might be time for you to consider raising your brand’s awareness. Every brand has gone through or anticipated this period and planned ahead of time. So, …
The importance of branding can’t be stressed enough. Knowing the dos and don’ts of branding, on the other hand, helps every brand owner to save a lot of time and money. The Dos of branding include; Simplicity. Less is more. Your logo, tagline and other brand identifiers should be simple and unique. Often times, details …
The branding principles every business should go by Read More »
