As a freelancer, you know the feeling: you have a lot of work to do, but not enough time to do it all. This can be a frustrating and even overwhelming experience. But it doesn’t have to be this way.
Brand experience is everything a customer feels and experiences with a brand, from the first time they hear about it to the last time they use it. This includes all the touchpoints, both online and offline. Brand experience is essential
In our previous article, we discussed the principles of branding, listing the dos and don’ts of branding. One of the dos of being brand consistency, which is defined as the practice of ensuring that all aspects of your brand, from
A brand name is one of the most important assets a company has. It is the first thing that potential customers will see or hear about your brand, and it will often be the deciding factor in whether or not
Nonprofits are all about making a difference in the world, but they also need to make a difference in the minds of potential donors and volunteers. That’s where visual branding comes in. Visual branding is the use of visual elements,
Brand success is closely linked to the various decisions made by brand owners on a day to day basis. And as such, one bad decision can stir in motion a series of negative chain reactions on the brand. This is
Corporate governance, according to the Organization for Economic Cooperation and Development (OECD) can be defined as a system by which corporate businesses are controlled. Corporate citizenship, which is a facet of corporate governance encompasses corporate social responsibility. Corporate governance is
In 2023, a new trend is taking over the business world: black and white logos. Big companies like Apple, Adidas, Nissan, The Guardian, and Uber are ditching colorful logos for simpler black and white rebrand. Is this a good trend?
According to www.score.org “the human brain processes visual content 60,000 times faster than texts.” And so, most people prefer pictures to texts. After a long day of reading lots of texts, the last thing someone wants to do is to
Four proven ways on how to raise awareness for your brand. Is your brand tanked? Or does it seem like it’s lost touch with its target audience? Well, it might be time for you to consider raising your brand’s awareness.
A “Term & Privacy Policy” is a critical component of any company’s website, as it outlines and states all the terms of use and privacy practices for the site. Having a clear and concise policy in place can benefit a
The importance of branding can’t be stressed enough. Knowing the dos and don’ts of branding, on the other hand, helps every brand owner to save a lot of time and money. The Dos of branding include; Simplicity. Less is more.
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