In the world of marketing, the quest for brand memorability is akin to the Holy Grail. A study on ResearchGate by G.S. Chauhan and Tanu Shukla found that consumers only recall around 3-4 brands within a specific product category. With so much noise and competition in the marketplace, capturing and retaining that precious sliver of […]
The Rule of Three: Making Your Brand Memorable Read More »
In today’s competitive business environment, it is essential for businesses to value equality when working with clients. This means treating all clients with respect and fairness, regardless of their background, beliefs, or ideology. Valuing equality is not only a moral imperative, but it is also a strategic necessity. Businesses that embrace equality tend to attract
Business and Social Justice: Valuing Equality in Client Relationships Read More »
Brand experience is everything a customer feels and experiences with a brand, from the first time they hear about it to the last time they use it. This includes all the touchpoints, both online and offline. Brand experience is essential in modern marketing because people want more than just products. They want experiences that are
The Power of Brand Experience Read More »
Brand success is closely linked to the various decisions made by brand owners on a day to day basis. And as such, one bad decision can stir in motion a series of negative chain reactions on the brand. This is what we term as “the Domino Effect”. Domino effect also known as the cause-effect theory
How small brands can ensure brand survival by using the domino theory Read More »
Corporate governance, according to the Organization for Economic Cooperation and Development (OECD) can be defined as a system by which corporate businesses are controlled. Corporate citizenship, which is a facet of corporate governance encompasses corporate social responsibility. Corporate governance is not restricted to big corporations only, but it extends to all businesses and especially those
How small brands can be good corporate citizens Read More »
According to www.score.org “the human brain processes visual content 60,000 times faster than texts.” And so, most people prefer pictures to texts. After a long day of reading lots of texts, the last thing someone wants to do is to read another long and tedious marketing text. And so, the best way to put a
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