The Full Spectrum of Branding Identity beyond the logo (Maximizing Your Work Value)

January 22, 2024

The iconic logos of major corporations like British Petroleum ($210 million), BBC ($1.8 million), and Pepsi ($1 million) tell a compelling story. They scream recognition, trust, and even cultural influence. But what’s the real cost of these logos? Are clients just paying for a pretty picture, or is there something more? The truth is that […]

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Designing for User Experience with Simplicity in Mind

September 8, 2023

We live in a world where everyone wants to be different, and when it comes to designers, we tend to push it to the extreme in pursuit of uniqueness, where only a few can understand the design, something that affects the user experience. And yet in most cases, the best way to be unique is

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Boosting Customer Retention and Sales with Brand Consistency

August 24, 2023

In our previous article, we discussed the principles of branding, listing the dos and don’ts of branding. One of the dos of being brand consistency, which is defined as the practice of ensuring that all aspects of your brand, from your logo and website to your marketing materials and customer service, are aligned with your

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For a Brighter Cause: The Returns on Investing in Visual Branding for Nonprofits

August 14, 2023

Nonprofits are all about making a difference in the world, but they also need to make a difference in the minds of potential donors and volunteers. That’s where visual branding comes in. Visual branding is the use of visual elements, such as logos, colors, and typography, to create a recognizable and memorable identity for a

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Lujja Services LLC brand identity creation & design process by Nymy Media

October 13, 2022

Nymy Media has created and designed the new brand identity for Lujja Services LLC, a new home-care, transportation, and delivery service provider agency in Boston, Massachusetts. Lujja Services LLC was founded by Alexander Luggya who approached Nymy Media CEO Isaac Odwako to imprint the brand image. Odwako’s first task was to create the brand identity

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What is a brand? Brand Identity and Elements of a brand.

January 16, 2022

Let’s get it rolling from the definition of a “brand” a word liberally used these days. Seth Godin, an American author, and former dot com business executive makes the greatest points in his definition of the brand “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s

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