Let’s get it rolling from the definition of a “brand” a word liberally used these days. 

Seth Godin, an American author, and former dot com business executive makes the greatest points in his definition of the brand “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” or let’s break it down and say “A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers”

What is brand Identity?

In summary, brand identity is the face of a brand. Elements that unify and define the company as expressed by a customer or client all define the word brand identity. A customer relates with your company: name, logo, color, and design – these make up your brand’s identity.

While developing a brand identity you need to make sure that all of those various touch points are inclusive and consistent. Companies should invest in brand identity management systems, a fundamental aspect of today’s market success. The goal of consistency in applying brand identity is to tell your company’s story in a way of creates strong brand loyalty, brand awareness, and excitement – and ultimately, deliver a great return on your brand investment. 

A strong brand identity offers a competitive advantage to a company.

Elements of a brand identity.

Branding elements converge to form your brand identity, which designers then use to craft enthralling, appealing brand designs. Elements that clearly express who you are as a brand, what you have to offer, and who you’re for.

1. Name
2. Logo
3. Typography/Fonts
4. Color/Color palette
5. Theme Lines/Tagline
6. Language

With a proper and strong brand identity, you have a chance to reach the hearts of both potential and actual buyers and make them recognize your company.