You’ve probably seen thousands of logos in your lifetime, and if you’ve been following this blog, you’ve read about them, from the familiar swoosh of Nike to the iconic apple of Apple Inc. But have you ever stopped to think about the different types of logos and how they’re used? Your logo is one of […]
The right type of logo for your business Read More »
Brand success is closely linked to the various decisions made by brand owners on a day to day basis. And as such, one bad decision can stir in motion a series of negative chain reactions on the brand. This is what we term as “the Domino Effect”. Domino effect also known as the cause-effect theory
How small brands can ensure brand survival by using the domino theory Read More »
Corporate governance, according to the Organization for Economic Cooperation and Development (OECD) can be defined as a system by which corporate businesses are controlled. Corporate citizenship, which is a facet of corporate governance encompasses corporate social responsibility. Corporate governance is not restricted to big corporations only, but it extends to all businesses and especially those
How small brands can be good corporate citizens Read More »
According to www.score.org “the human brain processes visual content 60,000 times faster than texts.” And so, most people prefer pictures to texts. After a long day of reading lots of texts, the last thing someone wants to do is to read another long and tedious marketing text. And so, the best way to put a
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