Picture yourself walking through a fancy shopping area, surrounded by glamorous stores. These stores are unlike any other shops you’ve seen before. They have an aura of elegance and refinement, and the things they sell, all look premium, with incredible attention to detail, that when you buy something from one of these stores, you’re not […]
Creating a Sense of Luxury and Exclusivity in Branding Read More »
Reasons why a brand color palette is important Any brand or business needs a color palette. Color not only brightens the outlook on things but it also dulls them. A color palette is a combination of colors that identify your brand and its personality. That said, as someone who wants to uplift your brand’s image,
The power of a color palette for your brand Read More »
Let’s get it rolling from the definition of a “brand” a word liberally used these days. Seth Godin, an American author, and former dot com business executive makes the greatest points in his definition of the brand “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s
What is a brand? Brand Identity and Elements of a brand. Read More »
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